The history of Wyler Genève is full of examples of its pioneering approach to watchmaking, from the invention of the unbreakable Incaflex balance wheel by Paul Wyler in 1927 to an early publicity stunt that involved throwing Wyler watches from the top of the Eiffel Tower in 1956 to prove the effectiveness of Wyler’s shock-absorbing technology.
The contemporary shock-absorbing case design of the Wyler Genève collection bears a strong resemblance to the suspension of a modern car. Furthermore, as the design and mechanics of contemporary high-end watches go hand-in-hand with those of classic and performance cars, Wyler Genève also draws design inspiration from the automotive world. All this makes the St. Moritz Automobile Club the perfect partner for Wyler Genève.
Wyler Genève is also the first CarbonNeutral® Swiss watch company and as such considers the environmental impact of all its activities. The Paris-Beijing anniversary expedition in 2007, which the brand partnered, was made carbon neutral through Italy’s Impatto Zero® scheme and the launch of the limited-edition Wyler-Zagato watch at the renowned Atelier Zagato in Milan became Wyler Genève’s first CarbonNeutral event. The brand targets such initiatives in order to stimulate discussion of the environment in its own sector and urge its suppliers, partners – and even competitors – to voluntarily offset their own carbon emissions.
